The new national uniform by LABRUM, designed for more than 16 disciplines, makes use of two powerful prints presented in a vivid colour palette of green and blue, inspired by the Sierra Leonean national flag. Created by LABRUM’s founder, Foday Dumbuya, alongside London based agency Rosie Lee Creative. Paying homage to all ethnic groups of Sierra Leone, features sixteen zigzags, created in the silhouette of the iconic LABRUM triangle.

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Creative Direction